Another Interesting Study from Untether. Mobile Web vs Native App

Get Started | Login

Discussion Forums > Suggestions, Ideas, Wish List

Replies: 5 Views: 99

EdReyes Lost but trying Posts: 574 Reg: Oct 21, 2013 location unknow... 17,640	confirm \| cancel 03/11/14 08:12 AM (10 years ago) Another Interesting Study from Untether. Mobile Web vs Native App 46% Of Consumers Using The Mobile Web Want To Buy (Vs 29% From An App) http://untether.tv/2014/mm-262-46-of-consumers-using-the-mobile-web-want-to-buy-vs-29-from-an-app/ Title Comments 46% Of Consumers Using The Mobile Web Want To Buy (Vs 29% From An App) http://untether.tv/2014/mm-262-46-of-consumers-using-the-mobile-web-want-to-buy-vs-29-from-an-app/

Kittsy buzztouch Evangelist Posts: 2251 Reg: Feb 22, 2012 Liverpool 31,360	03/11/14 11:07 AM (10 years ago) It's lucky not many people on buzz touch use there apps to sell physical goods. If you look at more in detail at the report, it also states that a lot of mobile apps link out of the app to safari to make there purchases, so this will amount to some skew in the results. Personally I use amazons mobile app rather than amazon, i love ebays app compared to the website. Not enough time and effort is put into making an app these days to sell things even big publishers decide it is easier to send them to safari than mess around with API's. Paypal has an excellent API and great tutorials but again people don't use them because it is easier to send them off somewhere else and because you own the site you can hook them back in afterwards. I also feel the consumer may not always feel security of an app compared to using web page. Comments It's lucky not many people on buzz touch use there apps to sell physical goods. If you look at more in detail at the report, it also states that a lot of mobile apps link out of the app to safari to make there purchases, so this will amount to some skew in the results. Personally I use amazons mobile app rather than amazon, i love ebays app compared to the website. Not enough time and effort is put into making an app these days to sell things even big publishers decide it is easier to send them to safari than mess around with API's. Paypal has an excellent API and great tutorials but again people don't use them because it is easier to send them off somewhere else and because you own the site you can hook them back in afterwards. I also feel the consumer may not always feel security of an app compared to using web page.

Tony @ Buzztouch buzztouch Evangelist Posts: 528 Reg: Mar 05, 2011 Saint Louis, Mi... 24,620	03/11/14 11:20 AM (10 years ago) Cool story thanks for posting. Tony Buzztouch Comments Cool story thanks for posting. Tony Buzztouch

nadthevlad Code is Art Posts: 1025 Reg: Jun 07, 2012 Denver 21,850	03/11/14 12:52 PM (10 years ago) I think its up to retailers to entice users to use an app instead of the web. Tying loyalty cards or points as well as the purchase process in the app is what will move consumers to an app (IMO). Starbucks has done it successfully. Right now I don't think it is easy enough for small and medium sized retailers to implement this sort of tech. I hope that someone comes along and opens up this sort of tech (rewards tracked in app) to small and medium sized businesses. http://www.mobilecommercedaily.com/magnolia-bakery-sweetens-the-offer-via-mobile-loyalty-payments-app http://www.forbes.com/sites/stevenbertoni/2014/02/21/how-do-you-win-the-mobile-wallet-war-be-like-starbucks/ Comments I think its up to retailers to entice users to use an app instead of the web. Tying loyalty cards or points as well as the purchase process in the app is what will move consumers to an app (IMO). Starbucks has done it successfully. Right now I don't think it is easy enough for small and medium sized retailers to implement this sort of tech. I hope that someone comes along and opens up this sort of tech (rewards tracked in app) to small and medium sized businesses. http://www.mobilecommercedaily.com/magnolia-bakery-sweetens-the-offer-via-mobile-loyalty-payments-app http://www.forbes.com/sites/stevenbertoni/2014/02/21/how-do-you-win-the-mobile-wallet-war-be-like-starbucks/

Dragon007 Lost but trying Posts: 1509 Reg: Dec 17, 2011 London 20,590	03/11/14 02:41 PM (10 years ago) EdReyes, love your avatar man! Comments EdReyes, love your avatar man!

EdReyes Lost but trying Posts: 574 Reg: Oct 21, 2013 location unknow... 17,640	03/11/14 02:43 PM (10 years ago) Thanks Dragon007, be sure to check out my movie in theaters 04.04.14 LOL Comments Thanks Dragon007, be sure to check out my movie in theaters 04.04.14 LOL

Login + Screen Name Required to Post Login to participate so you can start earning points. Once you're logged in (and have a screen name entered in your profile), you can subscribe to topics, follow users, and start learning how to make apps like the pros.