Future of mobile and marketing

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RFConcierge Lost but trying Posts: 142 Reg: May 08, 2012 San Diego, ca 7,520	confirm \| cancel 10/02/12 02:12 PM (13 years ago) Future of mobile and marketing Here is a new article on creating apps for mobile devices. It uses some info from an article last week based on a survey of 5500 developers. The gist: create apps for all the platforms to hit the largest mobile audience. http://www.theglobeandmail.com/technology/mobile/creating-apps-for-each-mobile-market-fragment-is-expensive-painful-and-necessary/article4582677/ My recommendation: iOS and Android make up 85% of mobile users and trend younger so focus on those areas to maximize your time http://www.businessinsider.com/chart-of-the-day-smartphone-demographics-still-skew-young-and-moneyed-2012-7 Also, a little prediction that money spent on advertising will go from 1.5 billion last year to 12 billion by 2016. http://www.dmnews.com/mobile-marketing-the-7-solution/article/261629/ The PPC services currently in use are really not tapping into these numbers and resulting in revenue for developers. This will change soon I hope. Ryan p.s I'm a marketing guy and not much of a coder (codie?, code guy?) but I'm trying. Title Comments Here is a new article on creating apps for mobile devices. It uses some info from an article last week based on a survey of 5500 developers. The gist: create apps for all the platforms to hit the largest mobile audience. http://www.theglobeandmail.com/technology/mobile/creating-apps-for-each-mobile-market-fragment-is-expensive-painful-and-necessary/article4582677/ My recommendation: iOS and Android make up 85% of mobile users and trend younger so focus on those areas to maximize your time http://www.businessinsider.com/chart-of-the-day-smartphone-demographics-still-skew-young-and-moneyed-2012-7 Also, a little prediction that money spent on advertising will go from 1.5 billion last year to 12 billion by 2016. http://www.dmnews.com/mobile-marketing-the-7-solution/article/261629/ The PPC services currently in use are really not tapping into these numbers and resulting in revenue for developers. This will change soon I hope. Ryan p.s I'm a marketing guy and not much of a coder (codie?, code guy?) but I'm trying.

ictguy Aspiring developer Posts: 564 Reg: Jun 17, 2011 Mildura, Austra... 15,840	10/02/12 06:32 PM (13 years ago) Thanks for the share, some good reading here! Comments Thanks for the share, some good reading here!

ATRAIN53 Code is Art Posts: 1755 Reg: Nov 17, 2011 Chicago 26,450	10/03/12 08:03 AM (13 years ago) agreed, a couple of interesting reads for sure. ENGAGEMENT MARKETING is the big buzzword of late. Here's a great book put out by the Constant Contact folks on the subject. Good read. http://www.amazon.com/Engagement-Marketing-Business-Socially-Connected/dp/1118101022 Comments agreed, a couple of interesting reads for sure. ENGAGEMENT MARKETING is the big buzzword of late. Here's a great book put out by the Constant Contact folks on the subject. Good read. http://www.amazon.com/Engagement-Marketing-Business-Socially-Connected/dp/1118101022

mrDavid BTMods.com Posts: 3936 Reg: May 21, 2011 San Diego, CA 51,910	10/03/12 01:46 PM (13 years ago) Bookmarked. Thanks! David https://buzztouchmods.com Comments Bookmarked. Thanks! David https://buzztouchmods.com

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