that does look interesting and quite simple. it looks to be completely web based. may have to give that one a try down the road. love the bios on the founders. i was discussing PUSH notifications with the wife last night. she is a iphoine junkie, that thing is always attached to her. i asked her about Push Notifiucatiuons and how many she gets. She immediately fired back -'i have all that crap turned off. everyone turns it off because it sucks your battery life. she said Apple tells you to- and indeed on their site: http://www.apple.com/batteries/iphone.html Optimize Your Settings Depending on how they are configured, a few features may decrease your iPhone battery life. For example, the frequency with which you retrieve email and the number of email accounts you auto-check can both affect battery life. The tips below apply to an iPhone running iOS 5.0 or later and may help extend your battery life. Minimize use of location services: Applications that actively use location services such as Maps may reduce battery life. To disable location services, go to Settings > General > Location Services or use location services only when needed. Turn off push notifications: Some applications from the App Store use the Apple Push Notification service to alert you of new data. Applications that extensively rely on push notifications (such as instant messaging applications) may impact battery life. To disable push notifications, go to Settings > Notifications and set Notifications to Off. Note that this does not prevent new data from being received when the application is opened. Also, the Notifications setting will not be visible if you do not have any applications installed that support push notifications. i know most iphone users don't explore all settings or even realize you can. but the savvy ones that do are probably the ones that disable PUSH stuff right away. if you disable that Notifications OFF - that kills PUSH for ALL Apps in one spot?