Hi guys, I have a client who is looking for a content feed which displays content more natively inside the App. I normally construct a menu and then insert an RSS page which can display the RSS feed nicely in the App, then once clicked will take the user to the original website of the feed. Is there anyway that the feed can be displayed more natively? I wasnt sure so i wondered if anyonce could prehaps suggest some ideas for me. They would prefer to keep the process of viewing the RSS more functional instead of having to zoom in on a big web page to view the content. For instance is there a html code the client could embed into their webpage to make it user friendly? Im not sure how to go about this sort of stuff. Or even better can the App take the content from the website and display it better? (instead of bringing up the whole website.) Any help is greatly appreciated. Thank you.

Sounds like you're happy with the way the list of RSS items (stories) displays but not the story items themselves (the web pages). I agree, heavy web-pages with RSS stories are a bad experience in a small device, especially on a slow connection. There isn't anyway the app will be able to alter the content of the webpage. That's kind of the whole idea, you decide what content is displayed by using whatever feed you're using. The best apps use a different feed for mobile. These feeds provide the same list of items but 'point' to a mobile version of the each story instead of the full version. Most have a link at the bottom of each story for the full version. Example: Go to TechCrunch.com on your regular browser and then on your mobile browser - see the difference? They use the same feed for both but use backend CSS and other logic to output for mobile.